Long-Expected PR Update:
Is It Good or Bad?

Updated December 12, 2013

Matt Cutts confirmed in Twitter that there was Google PR update on 6th of December, 2013.

In June 2013, we have checked Google PR of all homepages from Alexa TOP 1,000,000 sites list. Using this data and comparing with the current one, it’s possible to figure out how popular casino sites have changed their PR during this update.

We’ve filtered sites with “casino”, “poker”, “gambl” in domain URL and got 1,408 sites out of 1,000,000. This number is enough for statistical significance.

The table below displays the PR changes. Red – PR has decreased, yellow – PR remained the same, green – PR has increased.

Let’s filter out irrelevant sites (about 12%):

Then we can group sites by their PR change. Negative change means that PR has decreased, zero – remained the same, positive – PR has increased.

52% of sites have not changed their PR, 31% - decreased, 17% - increased.

The most popular trend in the current linkbuilding campaigns is acquiring links from the domains with PR of 3-4. Let’s look into the latest changes for PR3-4 sites.

36% of PR3-4 sites have decreased their PR and only 11% have increased.

As we take into account only really good sites from TOP 1,000,000, you should notice even more significant average PR drop in your backlink profile. Don’t worry, your competitors experience the same.

If you have not considered getting links from PR2 sites yet, think of it for now. Just because there is a shortage of PR3+ casino sites in overall.

written by Vladimir Luchaninov, CTO at Netberry

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